Social media updates are changes or new features rolled out by platforms to improve user experience and add new ways for brands to connect with audiences. They can range from algorithm shifts, to new content formats like Instagram Reels and Facebook Stories, or even ad product updates that boost reach or targetability.
With so many updates happening on a regular basis, it’s easy to miss important ones that could impact your business. This month, we’re highlighting seven fresh social media updates to keep on your radar.
1. TikTok’s Search Ad Placements Now Available: This update makes it easier for businesses to promote posts in the platform by enabling them to appear in search results. With this feature, you can extend the reach of your content and drive more traffic to your website or storefront.
2. Instagram Expands Broadcast Channels: Instagram’s new broadcast channels allow creators to interact with viewers in a focused conversation space. The ability to share multiple photos or videos in a single post, as well as respond to viewers’ comments directly from the video, will help creators engage with their audience more effectively.
3. LinkedIn Enhances Influencer Marketing: This update enhances the LinkedIn influencer campaign management tool by providing improved insights and targeting for B2B marketers. With these new tools, you can create customized, personalized campaigns that are more relevant to your targets and deliver a higher ROI.
4. Instagram transcribes voice messages in Direct Messages: This update allows users to read the audio of their DMs, making communication more accessible and efficient for both parties. It’s a great way for brands to build trust with their audience by ensuring they never miss an opportunity to communicate with them.
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