What’s new in social media updates:
Whether it’s a list of resources, books, or tips, a well-written and engaging list post can drive a lot of organic engagement. It’s one way to show your audience that you care about them, and it also helps to boost the visibility of your content in real-time.
LinkedIn is boosting the discoverability of videos shared in posts, which could be great for brands sharing behind-the-scenes content or product updates. The platform is also expanding access to its company page verification, allowing more businesses to get a checkmark to prove they’re a legitimate business and that their content is authentic.
TikTok has added a feature that lets creators add clarifications, follow-ups, or context after posting — ensuring those appear at the top of the comment thread. This is especially useful for addressing FAQs or making announcements and can help improve the quality of conversations around your content.
Instagram has rolled out a variety of creative upgrades, including a new font for Stories and Reels, 15 voiceover effects, and a feature called Blend that lets you create a collaborative Reel with a friend or collaborator. This could be a great tool for marketers looking to create collaborative content with influencers or build brand moments that feel more personal and relatable.
YouTube is introducing an easy way to share content and comments with friends. You can now select a video, choose a friend to share it with, and then start a conversation in the app or on Messenger. Other improvements include the ability to add a photo or video to your responses, and safety tweaks that make it harder for people under 16 to send media in DMs.
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