As a social media marketer, it’s crucial to stay up-to-date on the latest trends, algorithm shifts and innovative platform enhancements that could affect your brand. But it’s not always easy to keep up — especially when the changes come fast and furious.
Whether you’re an experienced professional or just starting out, these 10 social media updates will help you make the most of your time and boost your engagement.
1. Updates to TikTok
TikTok has begun rolling out a new feature that will allow users to upload videos up to 10 minutes long, significantly increasing the maximum video length. This will allow brands to showcase their expertise, products and services in a unique way that is sure to drive more viewer engagement.
2. LinkedIn’s new personalised feed
LinkedIn has started to test new features that aim to offer a more personalised newsfeed for its users. This update includes an expansion of the content shared to 1st degree connections, along with a change in how posts are displayed on the profile.
3. More music sharing options on WhatsApp
With the latest update to WhatsApp, it will now be possible to share songs with friends and family on the app. This update is a great way to promote your musical content, and will give you more ways to connect with your audience in an authentic and engaging way.
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